Posted 3rd Nov 2023
Liberty London choose Love Sugar Science for new fragrance range launch
Designer department store and a thought leaders in art and design since the 1880s, Liberty London has launched its brand-new fragrance range through a multi-channel advertising campaign, providing a canvas to bring the brand’s beauty and style into unmissable advertising.
The Liberty LBTY. Fragrance collection, the brand’s biggest launch in a century, consists of five artisan scents that explore the beauty and inspiration behind some of Liberty’s most iconic prints, reinterpreted by world renowned perfumers.
The campaign launched across super-premium outdoor environments which are built into the fabric and landscape of the London skyline. Including a D6 Loop which begins at Liberty London’s flagship Soho store and encircles the Oxford Street shopping area, creating a visual trail for intrigued shoppers as they are led directly to the LBTY. fragrances.
We’re so excited to be able to help bring some fresh and modern swagger to an established, historic London brand. Read more about the campaign here.